Powerplay Distribution Launches Razer into Fred Meyer

  • February 2020- Initial engagement with Powerplay Distribution and Razer
  • Late Spring 2020- Fred Meyer agreed to assort Razer in stores through Powerplay Distribution in Fall 2020 however the launch was delayed due to the global pandemic until spring 2021
  • May 2021- Powerplay Distribution launched Razer mobile gaming and accessory SKUs in Fred Meyer stores nationwide.
  • The Fred Meyer launch featured a 4ft display of mobile gaming, a first-ever in US retail for Razer, merchandised next to another 4ft display of PC accessories.